What inspires a retailer such as WHBM?

White House Black Market

You may think very little of the retailer now,I know I certainly did at one point. But lately they have caught my attention, and in a good way. I'm sure anyone who has watched T.V. recently has noticed a WHBM commercial featuring big-name model Coca Rocha. She advertises different pieces of the WHBM collection, while tap dancing and having a blast on top of a table. Meanwhile a catchy tune plays, and her clothing changes with each step.I enjoyed the creative advertisement, and was proud to see that the store was taking steps to better their spring campaign. "This season, we're starting above it all". It states this on the banner of their website, and tells me that they have a great determination to rise above their usual standards. What I am wondering now is what exactly inspires a retailer such as White House Black Market? It appears for this spring, beautiful, open, and of-the-moment pieces was the image they were going for. I think that what drives a company like this is the simple concept of being a woman. Their clothing shows me that their goal is to make a woman feel beautiful, and they do this through creating clothing that makes them feel confident and comfortable in their own skin. The WHBM store stemmed from the idea of white and black clothing, but today they have branched and added color that helps make their styles individual.  

~ Shades of Summer ~

                  http://www.hm.com/us/shades-of-summer#path=1&transition=10&duration=500

H&M Collection Lookbook

When I go through this lookbook, all I dream about is beaches, sun, and sand between my toes. It gets me so excited for the best time of year. A time when the sun beams down on your face, sunglasses are worn, and tanning is imminent. So the question is, how will you match summer's style? Well H&M puts forth a great collection here. Consisting of shades of soft pinks, blues, and creams mixed with bold statements of color and florals.My favorite outfit in the lookbook is pictured above. The white top with lace gives off a feminine vibe, while tucked underneith baby blue shorts and a belt. This outfit seems appropriate for a night on the town, shopping with your girl friends, or maybe even a first date if paired with some cute tan wedges. I believe that H&M did a great job at putting this together, and gives it readers a great idea on how to wear these cute pieces and what to match them with. They added accessories too including necklaces, handbags, an envelope clutch, hats, and bracelets. But lets not forget about the men! H&M sure didn't, they added in a few looks from their menswear collection. The line includes pastel colored cotton shorts, fine knit polos, and linen pants with a matching linen blazer. And to top all this stylish-ness off, the prices at H&M are un-beatable. I highly recommend shopping their spring/summer line this year :)