WWD MAGIC

                                         WWD M.A.G.I.C Trunk show
                                            ~ February 2012 ~

         For those that do not know what a trunk show is, do not worry, I am ashamed to say I did not know either until I came to FIT. The MAGIC trunk show occurs in Las Vegas every August and February and showcases apparel, accessories, previews trends, and builds business. Thousand of people show up each year to view around 5,000 brands that are either already established in the market, or just emerging. These people that come are mostly buyers, brands, and media that want to see what is available for them to order and put into their own stores. There are seven different show areas which are named WWDMAGIC, FN PLATFORM, MENS/WEAR, STREET, S.L.A.T.E., POOLTRADESHOW, PROJECT and SOURCING. I want to share with you a particular show area that I liked, and that is the WWDMAGIC. This show gives people an insider perspective on the trends shaping the lives of todays teens and young women. This one occured in February 2012, and showcases contemporary better to bridge women's sportswear, dresses, and evening wear. In a video, a man desribes this show as "the mecca of clothing conventions". By going to these shows, it allows buyers and brands to have the ease of going here and having the merchandise right at there finger tips. It is much better than doing it from home, and you get to see in person what the merchandise looks like that they will be ordering. Through this they also get the joys of meeting new people, seeing new designers, and seeing great merchandise first-hand. There is also a runway show that they have within the WWD MAGIC show area. They feel its very important to have it because it bring alot of life to the clothing and helps the buyers understand better what they are choosing. There is also something called an "Emerging Designer Showcase" where only about 15 or 16 new emerging designers are chosen to showcase their looks at MAGIC. This is a dream come true for any emerging designer needing that extra boost to put them in the spotlight. Something else I found very interesting was they had a section called the "Blogger's lounge" where they view the looks and put them on their blogs, they tweet pictures of the clothing, instagram, and tumblr.  Basically it is known that well-known bloggers are becoming a new marketing standard, and their voice can reach communities that other marketing cannot reach. Overall I love the whole idea of these trunk shows because it creates so much ease for the buyers and allows designers to showcase their items to big name companies. Someday I hope I can experience a truck show like MAGIC.